Design Brief: Design a conference program for the Association of Community College Trustees’ conference. The program should be based on their conference theme of “Pathways to Prosperity” and should tie in a Las Vegas feel. The program should also bring in a personalized feel to engage the user.
Concept: Spotlight Pathways
To pair the idea of “pathways” and Las Vegas, I used lines to visually represent the pathways of spotlights emanating from the Las Vegas strip. To convey the “personalized feel,” I used a handwritten typeface to call out specific items and my own hand-drawn illustrations to make the program feel like a personal notebook.
Created while at Project Design Company
Designed by Cat McCarthy, art direction by Daniel Banks

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