Design Brief: Create a visual interpretation of “Ay-Oh” (Freddie Mercury’s performance at Live Aid). The visual content should aim at exploring a consistent visual aesthetic and style. 
Concept: Performing Vocal Chords
Because this song is full of vocal embellishments, use ropes as an abstract representation of vocal chords. Have the chords “perform” with each other in a call-and- response between the main singer and the audience.
Credits: Concepting, lighting, filming, and editing by Keith Johnson, Cat McCarthy, and Alvaro Parra. Sound editing by Alvaro Parra.

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