Design Brief: Create a conference logo for the American Dental Association’s “Vision 2030” conference (to be held at Disney World). Provide a “forward-moving,” future-oriented aesthetic that also generates a “fun, Disney feel.”
Concept: Disney Time-Lapse
The vivid color streaks within this logo are meant to represent Disney World rides (captured with long exposure photography) which creates the feeling of creative motion. I’ve tilted the streaks and motion loops on an upward diagonal to show “forward motion.”
Created while at Project Design Company
Designed by Cat McCarthy, art direction by Daniel Banks

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